How Contextual Awareness Is Redefining Business Intelligence
by Lisa Morgan informationweek.com
Organizations commonly use enterprise BI solutions and analytics to answer important "what" questions, such as what's happened, what's happening now, and what's likely to happen in the future. But the critical missing piece is often why.
Contextual analysis helps answer the "why" questions. With it, organizations are gaining deeper insight into the behavior of their customers, employees, equipment, situations, and trends. Marketers can deliver relevant messages and user experiences, and business leaders can make accurate decisions. Although contextual analysis isn't a new concept, it's being applied to a variety of cases to improve bottom-line performance.
"Context is the key to everything human beings do. Where you are at the moment dominates and directs every decision we make," said Margaret King, director of The Center for Cultural Studies & Analysis, in an interview.
Mobility and the Internet of Things are fueling interest in contextual analysis. Sensors can collect additional pieces of information that help explain a person, place, thing, or situation in greater detail. More generally, interest in contextual analysis is being driven by competitive pressures -- the ability to win and keep customers, reduce costs, and drive more revenue. In fact, contextual analysis is impacting everything from hedge funds and lawsuits to public safety and risk management.
Contextual analysis can help organizations better understand why certain things are happening, not happening, or happening not in the way anticipated. Of course, what qualifies as relevant context varies based on the use-case, the environment, and the particular circumstances.
Otherwise, it's only adding noise. Here are a few ways context is improving the quality of intelligence in different industries. Once you're reviewed these examples, tell us in the comments section below whether you've started to apply contextual analysis to your business intelligence. And, if not, what are the obstacles standing in your way?===============================================
Good Netiquette And A Green Internet To All!
Great Reasons for Purchasing Netiquette IQ
· Get more email opens. Improve 100% or more.
· Receive more responses, interviews, appointments, prospects and sales.
· Be better understood.
· Eliminate indecision.
· Avoid being spammed 100% or more.
· Have recipient finish reading your email content.
· Save time by reducing questions.
· Increase your level of clarity.
· Improve you time management with your email.
· Have quick access to a wealth of relevant email information.
Enjoy most of what you need for email in a single book.
**Important note** - contact our sister company for very powerful solutions for IP management (IPv4 and IPv6, security, firewall and APT solutions:
In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has also been published. You can view my profile, reviews of the book and content excerpts at:
If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio Additionally, I provide content for an online newsletter via paper.li. I have also established Netiquette discussion groups with Linkedin and Yahoo. I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. Further, I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and have been a contributor to numerous blogs and publications.
Lastly, I am the founder and president of Tabula Rosa Systems, a company that provides “best of breed” products for network, security and system management and services. Tabula Rosa has a new blog and Twitter site which offers great IT product information for virtually anyone.