BRIAN BARRETT GEAR from wired.com
A CLEVER WAY TO TELL WHICH OF YOUR EMAILS ARE
BEING TRACKED
WHILE YOU’VE LIKELY never
heard of companies like Yesware, Bananatag, and Streak, they almost certainly
know a good deal about you. Specifically, they know when you’ve opened an email
sent by one of their clients, where you are, what sort of device you’re on, and
whether you’ve clicked a link, all without your awareness or consent.
That sort of email tracking is more common than you might
think. A Chrome extension called Ugly Mail shows
you who’s guilty of doing it to your inbox.
Sonny Tulyaganov, Ugly Mail’s creator, says he was inspired
to write the “tiny script” when a friend told him about Streak, an email-tracking
service whose Chrome extension has upwards of 300,000 users. Tulyaganov was
appalled.
“[Streak]
allowed users track emails, see when, where and what device were used to view
email,” he recalled to WIRED. “I tried it out and found it very disturbing, so
decided to see who is actually tracking emails in my inbox.” Once the idea for
Ugly Mail was born, it only took a few hours to make it a reality.
The
reason it was so easy to create is that the kind of tracking it monitors is
itself a simple procedure. Marketers—or anyone who’s inspired to snoop—simply
insert a transparent 1×1 image into an email. When that email is opened, the
image pings the server it originated from with information like the time, your
location, and the device you’re using. It’s a read receipt on steroids that you
never signed up for.
Pixel tracking is a long-established practice, and there’s
nothing remotely illegal or even particularly discouraged about it; Google even
has a support page
dedicated to guiding advertisers through the process. That doesn’t make it any
less unsettling to see just how closely your inbox activity is being monitored.
Using
Ugly Mail is as simple as the service is effective. Once you’ve installed it,
the code identifies emails that include tracking pixels from any of the three
services mentioned above. Those messages will appear in your inbox with an eye
icon next to the subject heading, letting you know that once clicked, it will
alert the sender. Tulyaganov also confirmed to WIRED that Ugly Mail also
doesn’t store, save, or transmit any data from your Gmail account or computer;
everything takes place on the user’s end.
Ugly Mail appears to work as advertised in our test, but it
has its limitations. It’s only built for Gmail (sorry… Outlookers?) and is only
available for Chrome, although Tulyaganov says that Firefox and Safari versions
are in the works. And while it’s effective against Yesware, Bananatag, and
Streak, those are just three pixel-tracking providers in a sea of sneaking
marketers. Tulyaganov has indicated that Ugly Mail will continue to add more
tracking services to its list, but it’s not clear yet how long that might take.
The onrush of users after receiving top billing on Product Hunt may
help speed up the process.
If you’d like take take the extra step of just blocking
pixel tracking altogether, another Chrome extension called PixelBlock—also
referenced on Product Hunt—automatically prevents all attempts, instead of Ugly
Mail’s more passive strategy of simply informing you that they’re happening.
Pixel
tracking isn’t going away any time soon, and Ugly Mail is an imperfect way to
prevent it. But it still offers a valuable glimpse at the marketing
machinations we’re all exposed to every day, whether we’re aware of them or
not.
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www.amazon.com/author/paulbabicki
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