The Subject field is your entry to your next job opportunity. If your email is not opened, you will not be able to go any further. Recent sources indicate that almost 70 percent of email users report emails as spam based on the content of the subject line alone. The Subject field is a crucial component to getting your email and résumé read. The following is a list of points to stick to when composing subject lines to assist any sender in maximizing the success rate of getting their emails opened. Keep in mind that some email will have more mistakes than they do words!
1. Keep the length between three and nine words.
2. Never ever leave a subject line blank. This cannot be emphasized enough
3. Avoid overused buzz words (see the matrix later in this chapter for a list of the most common ones).
4. Do not use question or exclamation marks unless they are necessary as readers may take them as red flags for spam.
5. Avoid spam triggers.
6. Refrain from using emoticons altogether.
7. Use a recipient’s company logo to add to a subject field .
8. Do not abbreviate a word unless the shortened one is very well known and accepted in formal contexts.
9. Always use a positive tone. Good tone generates trust. Even a short phrase used in a Subject field can convey a negative tone. An example is, “Haven’t heard from you.”
10. Do not use imperatives. One would be, “Call me now!”
11. Do not use a Subject line to write a salutation such as “My valued recruiter:” or a similar phrase.
Subject fields are the key, if not most critical, part of an email. Almostanythingnegative in the content can result in the message being discarded, and similarly, but not always, even the most wildly enthusiastic content can serve to have the correspondence opened. Nonetheless, the more conservative approaches are usually the best ways to begin. There are suggestions within this book for less conventional methods when the basic core methods are not successful. Utilize these properly and you will get more emails opened, interviews and job offers!
Good Netiquette And A Green Internet To All!
Great Reasons for Purchasing Netiquette IQ
· Get more email opens. Improve 100% or more.
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· Have recipient finish reading your email content.
· Save time by reducing questions.
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In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” will be published soon follow by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:
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Lastly, I am the founder and president of Tabula Rosa Systems, a company that provides “best of breed” products for network, security and system management and services. Tabula Rosa has a new blog and Twitter site which offers great IT product information for virtually anyone.