There are many individuals, pundits and others who are predicting the drastic reduction of utilization, even the demise of email. In my view and based on many different perspectives I do not see strong evidence of this. The number of email users, accounts and messages belie this as well. The article below supports this.
Email Is Still the Best Thing on the Internet
Alexis C.
MadrigalAug 14 2014, 12:34 PM
ET theatlantic.com
Looking at this list of email's many
current uses, it is obvious that some of these tasks will leave its domain.
Each person will get to choose whether they use email as their primary identity
on the web. Work and simple social messaging will keep moving to other
platforms, too. The same will be true of digital delivery, where many
cloud-based solutions have already proved superior.
So, what will be left of the inbox,
then?
I contend email might actually
become what we thought it was: an electronic letter-writing platform.
My colleague Ian Bogost pointed out
to me that we've used the metaphor of the mail to describe the kind of
communication that goes on through these servers. But, in reality, email did
not replace letters, but all classes of communications: phone calls, in-person
encounters, memos, marketing pleas, etc.
Email has gotten much smarter and
easier to use, while retaining its ubiquity and interoperability. But there is
no one company promoting Email (TM), so those changes have gone unremarked upon.
The metaphor of electronic mail
never fully fit how people use e-mail. But, now,
perhaps it might. Email could become a home for the kinds of communications
that come in the mail: letters from actual people, bills, personalized
advertisements, and periodicals.
This change might be accelerated by
services like Gmail's Priority Inbox, which sorts mail neatly (and
automatically) into categories, or Unroll.me,
which allows users to bundle incoming impersonal communications like
newsletters and commercial offers into one easy custom publication.
That is to say, our inboxes are
getting smarter and smarter. Serious tools are being built to help us direct
and manage what was once just a chronological flow, which people dammed with
inadequate organization systems hoping to survive the flood. (Remember all the
folders in desktop email clients!)
It's worth noting that spam, which
once threatened to overrun our inboxes, has been made invisible by more
sophisticated email filtering. I received hundreds of spam emails yesterday,
and yet I didn't see a single one because Gmail and my Atlantic email
filtered them all neatly out of my main inbox. At the same time, the culture of
botty spam spread to every other corner of the Internet. I see spam comments on
every website and spam Facebook pages and spam Twitter accounts every
day.
Email has gotten much smarter and
easier to use, while retaining its ubiquity and interoperability. But there is
no one company promoting Email (TM), so those changes have gone relatively
unremarked upon.
This is what email used to be
(Wikimedia).
But recall Hotmail in 1996 or
Microsoft Outlook in 1999 or—and I know some nerds will hate me for saying
this—Pine over a telnet connection in 1993. Compare it to Gmail today or
Mailbox on an iPhone. The process of receiving email has gotten so much better,
friendlier, and more sophisticated.
And one last thing ... This isn't
something the originators of email ever could have imagined, but: Email does mobile really
well.
While the mobile web is a rusting
scrapheap of unreadable text, broken advertisements, and janky layouts, normal
emails look great on phones! They are super lightweight, so they download
quickly over any kind of connection, and the tools to forward or otherwise deal
with them are built expertly and natively into our mobile devices.
All this to say, email has soaked up
many of the great things about the current web. It's pretty. It's convenient.
Algorithms work over the raw feed to simplify the flow of information. Email,
generally, is mobile-friendly and renders beautifully on all devices. These are
the things that the current generation of web companies strive to accomplish.
And look at old email, doing all that effortlessly.
While email's continued evolution is
significant, what it has retained from the old web sets it apart from
the other pretty, convenient apps. Email is an open, interoperable protocol.
Someone can use Google's service, spin up a server of her own, or send messages
through Microsoft's enterprise software. And yet all of these people can
communicate seamlessly. While various governments have done what they can to
hassle or destroy anonymous email services in the post-Snowden world, email is
one of the more defensible and private parts of the mainstream Internet
experience, especially if one is willing to go through some extra security
procedures.
Last, Silicon Valley startups seem
to be able to offer the great experiences that they do because they centralize
our information within their server farms. But email proves that this is not
necessarily the case. Progress can come from much more distributed
decision-making processes. The email protocol evolves based on the
deliberations of the Internet
Engineering Task Force, not by the fiat rule of a single company in
Silicon Valley or New York.
And what's changing isn't a product
that must be rolled out to all users, but an ecosystem that
provides niches for all kinds of different emailers.
Perhaps the way, then, to recover
some of the old web, before the dominance of Apple, Google, Amazon, and
Facebook, isn't to build new competitors to those companies, but to redouble
our use and support of good old email.
Email—yes, email—is one way forward
for a less commercial, less centralized web, and the best thing is, this
beautiful cockroach of a social network is already living in all of our
homes.
Now, all we have to do is convince
the kids that the real rebellion against the pressures of social media isn't to
escape to the ephemerality of Snapchat, but to retreat to the private, relaxed
confines of their email inboxes.
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In addition to this blog, I have authored the premiere book on Netiquette, "Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". You can view my profile, reviews of the book and content excerpts at:
www.amazon.com/author/paulbabicki
If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and Yahoo. I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ Rider University and PSG of Mercer County New Jersey.
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In addition to this blog, I have authored the premiere book on Netiquette, "Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". You can view my profile, reviews of the book and content excerpts at:
www.amazon.com/author/paulbabicki
If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and Yahoo. I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ Rider University and PSG of Mercer County New Jersey.
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