Saturday, May 14, 2016

Netiquette - “Experience is a hard teacher" Netiquette IQ Blog For 5/1//2016



“Experience is a hard teacher because she gives the test first, the lesson afterward.
—Vernon Law

Checklist for an Email—A Set of Standards for Your NIQ Process


Before sending out emails, get into the habit of reviewing the following areas:

1.   Recipients (sometimes you may wish to do this last)
a.   Are there any people included in the Reply All list that don’t need to be?
b.   Is there anyone missing from the Reply All list?
2.   Subject field
a.   Is the description in the message relevant to the subject at hand?
b.   Check for capitalization and punctuation.
c.   Check for spam triggers.
d.   Are there between three and nine words?
e.   Did you mention any connections, referrals or other elements that you might have in common with the person you’re writing to?
3.   Attachments
a.   Insert attachments. Some senders do this before entering the recipient. This method, as mentioned earlier, is recommended.
b.   Are your attachments properly named and identified in the email?
c.   How many attachments are there?
d.   What size are they?
e.   Are attachments in a common format that other senders will be able to open (e.g., .doc, .jpg)?
4.   Salutation
a.   If using a person’s title (e.g., Mr., Ms., Dr.), is it the appropriate one?
b.   Check the spelling of personal names!
c.   Did you use nicknames? If so, make sure they are acceptable to the recipient. Do not assume this is the case.
5.   Preview window
a.   Are some keywords visible? Keywords are words important to an industry that you feel the recipient will be looking for.
b.   Does the document have a good, crisp appearance?
c.   Are there any attention-generating items?
6.   First paragraph
a.   Is the purpose of the message stated right away?
b.   Does the stated purpose match the subject line?
c.   Have power words mainly been used? (See Appendix B.)
d.   Have all idioms, clich├ęs, and slang been avoided?
7.   Body of text
a.   Are the paragraphs overly long (eight or more sentences)?
b.   Are the paragraphs too short (one to three sentences)?
c.   Do sentences transition well when you change topics?
d.   Have enough power words been used?
8.   Review
a.   Does your email achieve the promise of the subject line?
b.   Have you tested all links?
9.   Closing
a.   Is your closing paragraph too informal?
b.   Does your closing paragraph convey anything negative?
c.   Are you lacking a closing paragraph?
d.   Have you thanked the appropriate person?
e.   Consider asking if your email has fully accomplished its intent.
10.    Signature
a.   Did you include full contact information for yourself?
b.   Is your signature free of messages, slogans, and unnecessary graphics?
c.       Does the format of your signature match the text format, font size, and other elements?
d.   Did your closing paragraph accidentally become part of the signature block? Is there spacing between the two?
 ===========================================   
For a great satire on email, please see the following:
https://www.youtube.com/watch?v=HTgYHHKs0Zwscoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
=============================================== 
Good Netiquette And A Green Internet To All! 

Special Bulletin - My just released book

"You're Hired. Super Charge our Email Skills in 60 Minutes! (And Get That Job...) 

is now on sales at Amazon.com 

Great Reasons for Purchasing Netiquette IQ
·         Get more email opens.  Improve 100% or more.
·         Receive more responses, interviews, appointments, prospects and sales.
·         Be better understood.
·         Eliminate indecisin.
·         Avoid being spammed 100% or more.
·         Have recipient finish reading your email content. 
·         Save time by reducing questions.
·         Increase your level of clarity.
·         Improve you time management with your email.
·        Have quick access to a wealth of relevant email information.
Enjoy most of what you need for email in a single book.

 =================================

**Important note** - contact our company for very powerful solutions for IP
 management (IPv4 and IPv6, security, firewall and APT solutions:
www.tabularosa.net
==================================================

Another Special Announcement - Tune in to my radio interview,  on Rider University's station, www.1077thebronc.com I discuss my recent book, above on "Your Career Is Calling", hosted by Wanda Ellett.   

In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.


I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology marketplace.Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.
=============================================================

Friday, May 13, 2016

Netiquette For Linked In Social Connecting - Netiquette IQ Blog Of 5/13/16 -






30 LinkedIn Sales Triggers
Gerry Moran 03/07/2015  marketingthink.com

The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line?

Many sales meetings are full of fish tales about the one that got away. These fishing holes are filled with sellers, who did not use social selling techniques.
There are customers willing to engage, or bite on an intelligent insight, but many sales professionals do not understand the social sellings signals. Their missed quotas, management excuses and intrusive and brand-centric emails are partly related to connecting with the customer at the wrong time with the wrong message!
Do you know an under-performing sales person who misunderstands what those ‘nibbles’ look like?
5 Reasons Why It’s Important To Pay Attention To Social Selling Triggers
1.    Get on their buyer’s journey radar
2.    Nurture a relationship with a prospect, who is not ready to make a decision
3.    Sustain your relationship with your customer
4.    Accelerate the sales process by adding value with content and insight
5.    Develop your reputation
Here’s Some Research To Hook You Into The Decision-Maker
·         84% of C-level/vice president (VP) executives use social media to make purchasing decisions. (Source: IDC)
·         Social networks, like LinkedIn, are the #1 influencer in the final stage of the purchase process. (Source: IDC)
·         The average B2B buyer, who uses social media for their purchase decision, is senior, has a larger budget and has a greater span of buying control than a decision maker who does not use social media. (Source: IDC)
·         B2B buyers find the greatest benefit of social media is gaining greater confidence in and comfort with their decision (Source: IDC)
The big insight from this research is your customers use social media and expect to engage – either with you or your competition!
The big question is, do you know when and how to engage with your network? Do you understand the sales triggers giving you the permission to connect?
Here are the 30 social selling LinkedIn sales triggers to help you identify when to reach out a be a part of the customer conversation.
30 LinkedIn Sales Triggers To Help You Achieve Social Selling Success
1.    Your LinkedIn profile is viewed
2.    You receive an invitation to ‘LinkIn’
3.    Contact accepts your invitation to ‘LinkIn’
4.    Contact changes a job
5.    Contact gets a promotion
6.    Contact has a birthday
7.    Contact has a work anniversary
8.    Contact is mentioned in the news
9.    Contact updates something in their profile – photo, summary, etc.
10.  Your LinkedIn blog post is liked
11.  Your LinkedIn blog post is shared
12.  LinkedIn blog post is commented on
13.  Daily update is liked
14.  Daily update is shared
15.  Daily update is commented on
16.  Group post is liked
17.  Group post is shared
18.  Group post is commented on
19.  Group member makes a comment in a group
20.  You are endorsed for a skill
21.  You are recommended by a contact
22.  You have an opportunity to ask for a recommendation from a contact
23.  You are invited to join a LinkedIn group
24.  A shared group member reaches out to you
25.  You receive and InMail
26.  A contact’s contact likes a LinkedIn update post
27.  A contact’s contact comments on a LinkedIn update post
28.  A contact’s contact shares a LinkedIn update post
29.  Your contact writes a LinkedIn blog post
30.  LinkedIn’s People You May Know feature presents a contact which is connected to someone in your network
Do you have another social selling sales trigger to add? If so, please comment below or reach out to me at MarketingThink.com!
So, do you really understand how to use your expertise and reputation to hook into the buyer’s journey? Customers provide 30 ‘tugs on the fishing line’ on LinkedIn – or, in other words, social selling triggers. Pay attention to them to you know when you can begin to ‘reel in the fish!’
Oh, now the next thing you need to figure out is how to respond to every sales trigger!
P.S. Your Next Steps! I am the author of MarketingThink.com, a social media and social selling coaching blog. Please sign up for email delivery of my posts and pass this sign-up link to your friends and co-workers, who you think might benefit from reading these ideas.
P.P.S. If you want to get hold of me directly, please send me an email to moran.gerry@gmail.com or contact me directly on MarketingThink.com. I read every email.

Gerry Moran is a global social media and content marketer. He is a marketing strategist, entrepreneur, educator and mentor with close to 30 years experience with iconic brands like Purina HBO, IKEA, and SAP. He’s also worked for award-winning digital advertising agencies like imc2, Whitman-Hart and Digitas. Gerry also founded a boutique marketing agency and has been an adjunct professor for over 10 years for St. Joseph’s University.

The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line?
Many sales meetings are full of fish tales about the one that got away. These fishing holes are filled with sellers, who did not use social selling techniques.

There are customers willing to engage, or bite on an intelligent insight, but many sales professionals do not understand the social sellings signals. Their missed quotas, management excuses and intrusive and brand-centric emails are partly related to connecting with the customer at the wrong time with the wrong message!
Do you know an under-performing sales person who misunderstands what those ‘nibbles’ look like?
5 Reasons Why It’s Important To Pay Attention To Social Selling Triggers
1.    Get on their buyer’s journey radar
2.    Nurture a relationship with a prospect, who is not ready to make a decision
3.    Sustain your relationship with your customer
4.    Accelerate the sales process by adding value with content and insight
5.    Develop your reputation
Here’s Some Research To Hook You Into The Decision-Maker
·         84% of C-level/vice president (VP) executives use social media to make purchasing decisions. (Source: IDC)
·         Social networks, like LinkedIn, are the #1 influencer in the final stage of the purchase process. (Source: IDC)
·         The average B2B buyer, who uses social media for their purchase decision, is senior, has a larger budget and has a greater span of buying control than a decision maker who does not use social media. (Source: IDC)
·         B2B buyers find the greatest benefit of social media is gaining greater confidence in and comfort with their decision (Source: IDC)
The big insight from this research is your customers use social media and expect to engage – either with you or your competition!
The big question is, do you know when and how to engage with your network? Do you understand the sales triggers giving you the permission to connect?
Here are the 30 social selling LinkedIn sales triggers to help you identify when to reach out a be a part of the customer conversation.
===========================================   
For a great satire on email, please see the following:
https://www.youtube.com/watch?v=HTgYHHKs0Zwscoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
=============================================== 
Good Netiquette And A Green Internet To All! 

Special Bulletin - My just released book

"You're Hired. Super Charge our Email Skills in 60 Minutes! (And Get That Job...) 

is now on sales at Amazon.com 

Great Reasons for Purchasing Netiquette IQ
·         Get more email opens.  Improve 100% or more.
·         Receive more responses, interviews, appointments, prospects and sales.
·         Be better understood.
·         Eliminate indecisin.
·         Avoid being spammed 100% or more.
·         Have recipient finish reading your email content. 
·         Save time by reducing questions.
·         Increase your level of clarity.
·         Improve you time management with your email.
·        Have quick access to a wealth of relevant email information.
Enjoy most of what you need for email in a single book.

 =================================

**Important note** - contact our company for very powerful solutions for IP
 management (IPv4 and IPv6, security, firewall and APT solutions:
www.tabularosa.net
==================================================

Another Special Announcement - Tune in to my radio interview,  on Rider University's station, www.1077thebronc.com I discuss my recent book, above on "Your Career Is Calling", hosted by Wanda Ellett.   

In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki

In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ.


I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology marketplace.Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.
=============================================================