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Artificial Personality (AP) from
whatis.com
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An artificial
personality (AP) is a collection of characteristics, tendencies
and behavioral quirks assigned to a chatbot, digital assistant, robot or
video game character. A primary goal of adding personality to digital
entities is to encourage end users to interact with programming on an
emotional, as well as a logical, level.
Personalities are especially significant
for voice-activated digital assistants such as Apple's Siri, Amazon's Alexa,
Google Assistant and Microsoft's Cortana because they are intended to take
the place of human assistants. Google has hired a creative team to give its
unnamed assistant personality, while Siri was purposely designed early on to
be a little sassy. Cortana was modeled after real-life celebrity personal
assistants and Alexa now offers a skill that allows her to be disrespectful.
People don't expect their digital assistant to pass the Turing test and be mistaken for a human being, but developers have found that the addition of personality quirks is something end users seem to appreciate. Typically, humor is used to redirect the user's attention from programming deficiencies.
While the ability of an AP to whisper, pause
for emphasis or adjust pitch has allowed the program to seem more
conversational, designers actually have to be careful not to make the
personality seem too human and create an effect known as "uncanny
valley." The effect is named for the way the viewer's level of
comfort drops as a simulation approaches, but does not reach, verisimilitude.
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