Rules of Business Email Netiquette
1.
Keep the
subject line pertinent — Make the reader want to open the email!
2.
Stay
succinct — Do not assume your email will be given more than ten seconds.
3.
Be clear. Check for bad grammar, formats, tone and
weak, overused words.
4.
Be
ethical and genuine — Tone usually comes across and can be a deciding
factor in your connection and goals.
5.
Speak to
the addressee — Do all you can to assure you are not speaking under or over
the business language of your recipient.
6.
Watch out
for a “knowledge gap.” Don’t assume recipients have the same knowledge
about your product or service you do.
After you’ve captured their interest and have reached the “additional
information” stage, try offering a step-by-step walk through of whatever you’re
marketing to help them understand what you are trying to say.
7.
Write
business emails as letters, not as ads. In
the B2B world, a forthright communication in letter format is much more
effective than an email that looks and smells like an ad.
8.
Assume
your email will be read by others — Do not be critical, be positive and
praiseworthy. Include important
information to assist others not as knowledgeable, especially about costs.
9.
Have a
complete signature block — Include title, company, phones, fax, email and
URL links. Do not limit how to contact
you for more information.
10.
Select
good times to send your email — Do not send during late hours, weekends,
holidays or prime business times of the recipient.
11.
Use the
viewing pane as a potential for getting attention — It can make the crucial
difference.
12.
Never try
to use a shred demographic as an advantage.
13.
Always
spell résumé with two accents.
===============================
In
addition to this blog, I have authored the premiere book on
Netiquette, "Netiquette IQ - A Comprehensive Guide to Improve, Enhance
and Add Power to Your Email". You can view my profile, reviews of the
book and content excerpts at:
www.amazon.com/author/paulbabicki
If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and Yahoo. I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ Rider University and PSG of Mercer County New Jersey.
==========================================
.jpg)
www.amazon.com/author/paulbabicki
If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and Yahoo. I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ Rider University and PSG of Mercer County New Jersey.
==========================================
No comments:
Post a Comment