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Facebook Founder Sees a Future
Without Email - Is it Feasible?
Aug 8, 2014 | Windows IT Pro
Dustin Moskovitz doesn’t like email. At all. “Soul-sucking
work that comes with email” is how he would describe it. While many people may
share the sentiments of this entrepreneur and co-founder of Facebook, they may
not be entirely warranted.
In this article from the Miami Herald (aptly titled ‘Escaping
Email: Inspired Vision or Hallucination?’) Moskovitz explains his
plan to move away from corporate email via his start up, Asana.
“Asana peddles software that combines the elements of a
communal notebook, social network, instant messaging application and online
calendar to enable teams of employees to share information and do most of their
jobs without relying on email.”
Asana is a great tool, I’ve actually personally used it.
It is fantastic for project managing and collaborating while still staying very
informed of everyone’s progress. Can it be a “replacement” for email? I
personally don’t really see how. Can it drastically reduce email and therefore
time spent on email? I’d say yes to that. What Asana really aims to do is
reduce the amount of internal corporate email. “Hey, did you finish that
report?” “I am just about done, will have it by EOD.” “Great please pass it
along to me as soon as you finish”… All of these individual emails, which
clog inboxes and suck up employees time are easily reduced and eliminated by
Asana. However, there are many, many other extremely important functions and
uses for email that will likely stick around. Marketing email, communication
externally to partners and clients, prospecting, transactional emails are all
examples that I predict people and companies will stick to traditional email
methods for.
Sure, email can be a pain, sorting through it takes up
valuable time, there can be spam and unnecessary things mixed in with the
important ones. But blaming email itself for the problems we have with our
inboxes would be like blaming roads for all traffic accidents. Some
accidents may be caused directly by the road (damaged, potholes, slick etc.)
but the majority of accidents are a result of how we use the roads.
Asana is aiming to dramatically help how we use our email, but please give
email itself a bit of a break, it can be quite helpful!
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