Many people feel fonts are pretty similar for the most part and often do not know the name of their default email typeface. I have argued a number of times quite strongly that fonts make a huge difference in electronic communications and can have a significant impact in business and personal email. Below is a very clever argument that they do matter. Please note that this post is a clever joke . . . or is it?
===============================================
"
Common Typographic Diseases” by Ellen Lupton (1963-)
Various
forms of dysfunction appear among populations exposed to
typography
for long periods of time. Listed here are a number of
frequently
observed afflictions :
Typophilia
An
excessive attachment to and fascination with the shape of letters,
often
to the exclusion of other interests and object choices.
Typophiliacs
usually die penniless and alone.
Typophobia
The
irrational dislike of letterforms, often marked by a preference
for
icons, dingbats, and—in fatal cases—bullets and daggers.
The
fears of the typophobe can often be quieted (but not cured)
by
steady doses of Helvetica and Times Roman.
Typochondria
A
persistent anxiety that one has selected the wrong typeface.
This
condition is often paired with okd (optical kerning disorder),
the
need to constantly adjust and readjust the spaces between letters.
Typothermia
The
promiscuous refusal to make a lifelong commitment to a single
typeface—or
even to five or six, as some doctors recommend.
The
typothermiac is constantly tempted to test drive "hot" new fonts,
often
without a proper license. "
------------------------------------------------------------------------------**Important note** - contact our sister company for very powerful solutions for IP management (IPv4 and IPv6, security, firewall and APT solutions:
www.tabularosa.net
In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” will be published soon follow by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:
www.amazon.com/author/paulbabicki
If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio Additionally, I provide content for an online newsletter via paper.li. I have also established Netiquette discussion groups with Linkedin and Yahoo. I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. Further, I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and have been a contributor to numerous blogs and publications.
Lastly, I
am the founder and president of Tabula
Rosa Systems, a company that provides “best of breed” products for network,
security and system management and services. Tabula Rosa has a new blog and Twitter site which offers great IT
product information for virtually anyone.
==============================================
No comments:
Post a Comment