It is nice to have a site like the one below to offer a beacon of truth to some of the most outrageous prevarications.
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The Intersect from the washingtonpost.com
What was fake on the Internet this week: Why this is
the final column
By Caitlin Dewey December 18
There is nothing — NOTHING — too crazy for the Internet hoax beat. Pregnancy by flu shot? Six days of total darkness? In the past 82 weeks, I’m pretty sure I’ve seen just about everything.
We
launched “What was Fake” in May 2014 in response to what seemed, at the time,
like an epidemic of urban legends and Internet pranks: light-hearted, silly
things, for the most part, like new flavors of Oreos and babies with absurd names.
Since
then, those sorts of rumors and pranks haven’t slowed down, exactly, but the
pace and tenor of fake news has changed. Where debunking an Internet fake once
involved some research, it’s now often as simple as clicking around for an
“about” or “disclaimer” page. And where a willingness to believe hoaxes once seemed
to come from a place of honest ignorance or misunderstanding, that’s frequently
no longer the case. Headlines like “Casey Anthony found dismembered in truck” go
viral via old-fashioned schadenfreude — even hate. Diogenes
There’s
a simple, economic explanation for this shift: If you’re a hoaxer, it’s more
profitable. Since early 2014, a series of Internet
entrepreneurs have realized that not much drives traffic as effectively as
stories that vindicate and/or inflame the biases of their readers. Where many
once wrote celebrity death hoaxes or “satires,” they now run entire, successful
websites that do nothing but troll convenient minorities or exploit gross
stereotypes. Paul Horner, the proprietor of Nbc.com.co and a string of other
very profitable fake-news sites, once told me he specifically tries to invent
stories that will provoke strong reactions in middle-aged conservatives. They
share a lot on Facebook, he explained; they’re the ideal audience.
As
manipulative as that may seem, many other sites are worse:
there’s Now8News, which runs outrageous crime stories next to the stolen
mugshots of poor, often black, people; or World News Daily Report, which
delights in inventing items about foreigners, often Muslims, having sex with or
killing animals.
Needless
to say, there are also more complicated, non-economic reasons for the change on
the Internet hoax beat. For evidence, just look at some of the viral stories
we’ve debunked in recent weeks: American Muslims rallying for ISIS, for instance, or Syrians invading New Orleans. Those items
didn’t even come from outright fake-news sites: They originated with partisan
bloggers who know how easy it is to profit off fear-mongering.
Frankly,
this column wasn’t designed to address the current environment. This format
doesn’t make sense. I’ve spoken to several researchers and academics about this
lately, because it’s started to feel a little pointless. Walter Quattrociocchi,
the head of the Laboratory of Computational Social Science at IMT Lucca in
Italy, has spent several years studying how conspiracy theories and
misinformation spread online, and he confirmed some of my fears: Essentially,
he explained, institutional distrust is so high right now, and cognitive bias
so strong always, that the people who fall for hoax news stories
are frequently only interested in consuming information that conforms with
their views — even when it’s demonstrably fake.
Had
I written this column as normal this week, I probably would have included, say, this widely shared post on Before It’s
News that claimed an Alaska judge called for Obama’s arrest. But Quattrociocchi
has found (and this is perhaps intuitive) that the sort of readers who would
unskeptically share such a far-fetched story site are exactly the readers who
will not be convinced by The Washington Post’s debunking.
To
me, at least, that represents a very weird moment in Internet discourse — an
issue I also addressed earlier this week. At
which point does society become utterly irrational? Is it the point at which
we start segmenting off into alternate realities?
“What
Was Fake” has had a good run, but the nature of Internet misinformation has
changed — so as the year winds up, we’re going to change, as well. Thanks for
reading over the past year and a half! And remember: If in doubt about a news
item on an unfamiliar source, please click the “about” or
“disclaimer” tab.
Liked
that? Try these:
Caitlin Dewey is The Post’s digital
culture critic. Follow her on Twitter @caitlindewey or subscribe to her daily
newsletter on all things Internet. (tinyletter.com/cdewey)
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For a great parody on email see this site:
https://www.youtube.com/watch?v=HTgYHHKs0Zwscoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618
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