www.amazon.com/author/paulbabicki
====================================================
|
Customer Journey Map
|
|
A customer
journey map, sometimes referred to as a customer experience map,
is a visual representation of the path a customer takes when interacting with
a company. An important goal of creating a customer journey map is to provide
all interested stake holders with clear information about how customers are
moving through the sales funnel and identify where there are
communication gaps and missed opportunities.
Business-to-business (B2B) journey maps
typically begin with a prospective customer first hearing about a product.
The prospect is tracked through the inquiry and comparison stages and
followed through the purchase and installation stages. A detailed map may
also show the customer accessing post-purchase support services, airing
grievances or recommending the product on social media websites and
hopefully, becoming a repeat customer.
To accurately reflect the path a customer
takes, the map must be data-driven, yet visually represent a variety of
subjective dimensions, including customer sentiment. There's no set
protocol for designing a customer journey map, but the most effective maps
are visually appealing, comprehensive and easily understood. There are a
number of ready-to-use software tools that can help with mapping, including
Salesforce Journey Builder, Smaply, Touchpoint and Canvanizer.
|
Good Netiquette And A Green Internet To All! =====================================================================Tabula Rosa Systems - Tabula Rosa Systems (TRS) is dedicated to providing Best of Breed Technology and Best of Class Professional Services to our Clients. We have a portfolio of products which we have selected for their capabilities, viability and value. TRS provides product, design, implementation and support services on all products that we represent. Additionally, TRS provides expertise in Network Analysis, eBusiness Application Profiling, ePolicy and eBusiness Troubleshooting. We can be contacted at:
===============================================================
In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:
www.amazon.com/author/paulbabicki
Anyone who would like to review the book and have it posted on my blog or website, please contact me paul@netiquetteiq.com.
In addition to this blog, I maintain a radio show on BlogtalkRadio and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and Yahoo. I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and PSG of Mercer County, NJ.
Additionally, I am the president of Tabula Rosa Systems,
a “best of breed” reseller of products for communications, email,
network management software, security products and professional
services. Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.
Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology marketplace.
No comments:
Post a Comment