Netiquette IQ Blog Of 1/30/2018 - Great Topic - Filter Bubble

Filter Bubble

A filter bubble is an algorithmic bias that skews or limits the information an individual user sees on the internet. The bias is caused by the weighted algorithms that search engines, social media sites and marketers use to personalize user experience (UX). Filter bubbles, which affect an individual's online advertisements, social media newsfeeds and web searches, essentially insulate the person from outside influences and reinforce what the individual already thinks. The word bubble, in this context, is a synonym for isolation; its context comes from a medical device called the isolator, a plastic bubble that was infamously used to sequester a young patient with immunodeficiencies in the 1970s. While the goal of personalization is simply to present the end user with the most relevant information possible, it can also cause a distorted view of reality because it prioritizes information the individual has already expressed an interest about. The data used to personalize user experience (UX) and create an insulating bubble comes from many sources, including the user's search history, browsing choices and previous interaction with web pages. While default search settings are convenient, they also tend to skew an individual's perception of what products and information the rest of the world sees. It is recommended that users periodically review the privacy and personalization settings of the browsers and social media websites they use to prevent query results from becoming unnecessarily discriminatory and newsfeeds from being weaponized.

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In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” has just been published and will be followed by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

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