bubble is an algorithmic bias that skews or limits the information an
individual user sees on the internet. The bias is caused by the weighted
algorithms that search engines, social media sites and marketers use to
personalize user experience (UX).
Filter bubbles, which affect an individual's online advertisements, social media newsfeeds and web searches, essentially insulate the person from outside influences and reinforce what the individual already thinks. The word bubble, in this context, is a synonym for isolation; its context comes from a medical device called the isolator, a plastic bubble that was infamously used to sequester a young patient with immunodeficiencies in the 1970s.
While the goal of personalization is simply to present the end user with the most relevant information possible, it can also cause a distorted view of reality because it prioritizes information the individual has already expressed an interest about. The data used to personalize user experience (UX) and create an insulating bubble comes from many sources, including the user's search history, browsing choices and previous interaction with web pages.
While default search settings are convenient, they also tend to skew an individual's perception of what products and information the rest of the world sees. It is recommended that users periodically review the privacy and personalization settings of the browsers and social media websites they use to prevent query results from becoming unnecessarily discriminatory and newsfeeds from being weaponized.
Good Netiquette And A Green Internet To All! =====================================================================
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