Netiquette - 10 Core Research Basics For The Organization Where You Are Applying

As I have presented Netiquette to various group, it has become apparent that a shockingly low percentage of applicants, whether they be job-seekers, students, or anyone applying for something, bother to research the company/recipient of their request. This is not only sub-standard Netiquette, but it is missing some basic fundamentals which can enhance the chances of achieving your objective.

By not having a factual understanding of the person or entity, you remove utilizing keywords, having an opportunity to personalize or being prepared to discuss what the essentials of the receiver may be. In doing so, you run a higher risk of not gaining an interest from the email reader. I can tell you from many years of sales experience, people are always impressed with preparation and a knowledge when a presenter shows these. 

Below are some basic suggestions anyone can easily research. It will be time worth spending and very well might make the difference in your end results!

Research your prospective company

1.       Top accomplishments

2.       Stock prices

3.       Executives

4.       Competition

5.       New Products

6.       Your specific immediate value

7.      Check the website and view the buzzwords in product descriptions, press releases and white papers

8.       Popular products

9.       The specific areas you will be associated with

10.    History of the company (anything unique?)

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In addition to this blog, I maintain a radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo.  I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ and  PSG of Mercer County, NJ. 

I am the president of Tabula Rosa Systems, a “best of breed” reseller of products for communications, email, network management software, security products and professional services.  Also, I am the president of Netiquette IQ. We are currently developing an email IQ rating system, Netiquette IQ, which promotes the fundamentals outlined in my book.

Over the past twenty-five years, I have enjoyed a dynamic and successful career and have attained an extensive background in IT and electronic communications by selling and marketing within the information technology marketplace.