Sunday, July 5, 2015

Netiquette IQ Technical Term Of The Day - Spam Cocktail


Posted by
Margaret Rouse
A spam cocktail (or anti-spam cocktail) is the use of several different technologies in combination to successfully identify and minimize spam. The use of multiple mechanisms increases the accuracy of spam identification and reduces the number of false positives. 
 A spam cocktail (or anti-spam cocktail) is the use of several different technologies in combination to successfully identify and minimize spam. The use of multiple mechanisms increases the accuracy of spam identification and reduces the number of false positives.
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A spam cocktail puts each e-mail message through a series of tests that provides a numeric score showing how likely the message is to be spam. Scores are computed and the message is assigned a probability rating. For example, it may be determined that a message has 85% probability that it is spam. E-mail administrators can create rules that govern how the messages are handled based on their scores; the highest scores may be deleted, medium scores may quarantined, and lower scores may be delivered but marked with a spam warning.
A spam cocktail commonly includes several of the following identification methods, which may be weighted differently for message scoring:
· Machine learning: Implementing sophisticated computer algorithms that improve over time to analyze the subject line and contents of a message and predict the probability that it is spam based on past results. The Bayesian filter is a type of machine learning.
· Blacklisting: Subscribing to a blacklist or blackhole list of known spammers and blocking messages from those sources
· Content filtering: Using programs that look for specific words or criteria in the subject line of body of a message

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In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” will be published soon follow by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

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