The following is an excerpt from my new book, "You're Hired! . . . "
Netiquette
Creativity—The Potential Differentiator
“You never get a second chance to make a first impression.”
—Will Rogers
Are business
Netiquette and creativity mutually exclusive? Are they partners by necessity? Can
they be combined to offer a stronger, more effective means of successful communication
for the job seeker—one that results in more interviews and a new job?
The answer to these questions is that email
Netiquette and creativity are not only complementary, but when combined, they offer
a stronger and more effective vehicle for achieving your employment objectives.
When any recipient receives an email, we all know that an appropriate personalization
adds a layer that invites acceptance. In the following salutations, only the
last inspires the recipient to read more:
Dear Dale Carnegie (wrong)
Dear Carnegie (very wrong)
Dear Mr. Carnegie (correct)
The Need to Capture Attention
Today’s job market is crowded, shifting demographically, and, because of growing
technology, inundated with résumés. It is not uncommon for an employer to
receive hundreds of emails or résumés for a single job opening. It is no longer
enough to have a thoughtful, well-designed, and content-rich cover letter or résumé.
There is often a desire for job seekers to add embellishments and enhancements to
their emails to capture the attention of recruiters or hiring managers and
inspire them to go beyond the three-to-eight-second interval they usually spend
on emails. It really isn’t a strict set of rules for using creativity on your job
search emails; it is more a question of when, where, and to whom it is
appropriate to do this.
In order to increase the opens, reads, and
sustained attention of the recipient, there are many items you can introduce into
your email to distinguish it from others. This, together with a strong Netiquette
foundation, will bring you to the level of a Netiquette IQ one-percenter. In achieving
this, you will most assuredly accomplish your asserted goal of having your résumé
opened and read.
Many
job applicants use their computer’s default fonts for their email as well as the
default font with which to print their résumé or CV. To provide a maximum
effect that covers both of these areas, utilize a single font, size, and
attribute (e.g., intensity, color, and so forth) for consistency. It may seem a
small point; however, imagine if a hiring manager prints both of these items
together. If they have identical fonts, this can only be seen as a positive.
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In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” will be published soon follow by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:
www.amazon.com/author/paulbabicki
If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio Additionally, I provide content for an online newsletter via paper.li. I have also established Netiquette discussion groups with Linkedin and Yahoo. I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. Further, I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and have been a contributor to numerous blogs and publications.
Lastly, I
am the founder and president of Tabula
Rosa Systems, a company that provides “best of breed” products for network,
security and system management and services. Tabula Rosa has a new blog and Twitter site which offers great IT
product information for virtually anyone.
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