None
of the different email categories have more of a need to employ Netiquette than
business-related emails. Basically, virtually all categories of Netiquette are
important within the business email. The composition and distribution of
business emails requires full attention and care. This is in part because no
category of email, other than solicitation or junk mail, is typically as
distanced interpersonally as this category is.
Any item related to a business email
can have a profound or immediate effect in the business correspondence. This
can be something such as the capitalization of a word, a punctuation mark, or the
salutation.
Personal, casual, or even generic
emails present far more tolerance to Netiquette mistakes. For example, an email
sent to a relative who does not capitalize their name will
rarely be taken badly, but a similar error in a message sent to a stranger in a
business context might easily be noticed and reacted to negatively. There is a
great deal of detail involved with business. These will be presented in blog
postings (see http://netiquetteiq.blogspot.com). The specifics will be
characteristics of these forms:
1.
Business
to business
2.
Business
to customer
3.
Marketing
4.
Invitations
5.
Business
introductions
6.
Cover—résumés
7.
Cover—other
attachments
8.
Newsletters
9.
Complaints
10.
Employment—offer/acceptance/decline
11.
Scheduling
12.
Memorandum
of understanding
13.
Cover—proposal
14.
Reference
15.
Billing—reminders/invoices/other
notifications
16.
Promotion
17.
Letter
of credit
18.
Acknowledgement
of receipt
19.
Nondisclosure
20.
Thank-you
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