Monday, October 6, 2014

Netiquette IQ Nlog for 10/6/14 - Predictive Behaviour Scanning of Email


As technology increases, more innovative ways to combat cyber crime are emerging. However, as these advances increse, there is a dpuble edged sword as well regarding privacy. As netizens, we must always be aware with how technology can work, both positively and negatively. 
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By Tim Hornyak

Computer World Oct 2, 2014 7:48 AM PT
Workers who may be tempted to sell confidential corporate data should think twice about what they write in an email -- an AI-based monitoring system could be watching. Tokyo-based data analysis company UBIC has developed an artificial intelligence system that scans messages for signs of potential plans to purloin data.
The artificial intelligence system, dubbed Virtual Data Scientist, can sift through messages and identify senders whose writing suggests they are in financial straits or disgruntled about how their employer treats them.
Such a situation would be classified as a "developing" problem, while messages about data access that are out of the ordinary, for instance, would get a "preparation" classification.
"Cases such as information leaks do not occur all of a sudden," a UBIC spokeswoman wrote in an email.
A risk prediction function is being added to an existing product, also from UBIC, that audits email for signs of activity such as price fixing. The Lit i View Email Auditor has been used in electronic discovery procedures in U.S. lawsuits.
"The risk prediction function can detect which risk phase the company is facing and alerts in advance so that the company can make the crisis prevention before the incident takes place," the spokeswoman wrote.
The system seems a bit like a tool from the science fiction movie "Minority Report," designed to intercept would-be criminals before a crime takes place, but it's built on established human expertise. The Virtual Data Scientist trains itself by studying and emulating the techniques of professional auditors.
It can then bring those techniques to bear by scanning massive volumes of email. UBIC says it's more efficient than traditional manual keyword searches and that even subtle indications of fraud can be detected.
The Japan Patent Office recently decided to issue UBIC a patent for "predictive coding" that identifies behavior that could lead to future misconduct.
The approach links machine learning with analysis of big data and behavioral sciences such as psychology and criminology. The emerging field is known as behavior informatics and it has its own IEEE task force and other research groups.
UBIC's system currently works in Japanese only, but support for English and other languages is being added, the spokeswoman wrote.
The feature follows the arrest in July of an engineer who allegedly stole personal data on up to 20.7 million customers of Benesse, the parent company of Berlitz language schools in Japan, to sell them for a profit. The incident was one of Japan's largest data leaks. 
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 In addition to this blog, I have authored the premiere book on Netiquette, "Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki


 If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ Rider University and  PSG of Mercer County New Jersey.

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