Netiquette IQ Quotation of The Day - Express Consent

From whatis.com

Express consent 

Express consent is permission for something that is given specifically, either verbally or in writing.

Express consent contrasts with implied consent, which is an assumption of permission that is inferred from actions on the part of the individual. The terms are often heard in relation to email marketing campaigns and anti-spam legislation. Express consent is generally valued more highly than implied consent, and marketers are often less restricted when email recipients have opted-in to receive their mailings. 

Best practices for email marketing include asking recipients specifically to consent to mailings and requiring double opt-in procedures (such as replying to an email or signing up online and also clicking a follow-up link to confirm). Marketers should provide the name of the party requesting permission and the company's name, address website, phone number and physical / postal addresses. It's also crucial to included a functional unsubscribe link. 

See also: permission marketing, unsolicited bulk email (UBE).
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In addition to this blog, I have authored the premiere book on Netiquette, " Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". You can view my profile, reviews of the book and content excerpts at:

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 If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo.  I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ Rider University and  PSG of Mercer County, NJ.
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