Saturday, October 25, 2014

Netiquette IQ Technical Term Of The Day - Madware (Not Malware)



madware 

Madware is a type of aggressive advertising that affects smartphones and tablets. The name, which combines the words mobile and adware, was coined by the security vendor Symantec to describe a type of intrusive advertising that currently affects smartphones and tablets.
Typically, madware gets installed on a device when an end user agrees to allow ads in exchange for a free mobile app. Some madware can function like spyware by monitoring end user behavior and making undesirable changes to the device such as flooding the device with text message ads, replacing the phone's dial tone with an audio ad and deliberately hiding from ad detectors. Madware banners often takes up valuable screen real estate, causing the end user to accidentally click on the ad while navigating the website that is displaying the advertisement. 

Madware can best be avoided by taking time to read each new app's end user agreement before checking "I accept" and being extra cautious when installing apps that request access to the local system. End users should also close mobile apps when not in use, disable pop-up and extensions in mobile device browser settings and install mobile antimalware software. 
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In addition to this blog, I have authored the premiere book on Netiquette, " Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". You can view my profile, reviews of the book and content excerpts at:

 www.amazon.com/author/paulbabicki


 If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio  and an online newsletter via paper.li.I have established Netiquette discussion groups with Linkedin and  Yahoo I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and I have been contributing to the blogs Everything Email and emailmonday . My work has appeared in numerous publications and I have presented to groups such as The Breakfast Club of NJ Rider University and  PSG of Mercer County, NJ.

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