Subject Fields
The Subject field is your entry to your next job opportunity. If your email is not
opened, you will not be able to go any further. Recent sources indicate that almost
70 percent of email users report emails as spam based on the content of the subject
line alone. The Subject field is a crucial component to getting your email and résumé
read. The following is a list of points to stick to when composing subject
lines to assist any sender in maximizing the success rate of getting their emails
opened. Keep in mind that some emails will have more mistakes than they do words!
1.
Keep the length between three and nine words.
2.
Never
leave a subject line blank. This cannot be emphasized enough.
3.
Avoid overused buzz words (see the matrix later in
this chapter for a list of the most common ones).
4.
Do not use question marks or exclamation marks unless
they are necessary, as readers may take them as red flags for spam.
5.
Avoid spam triggers.
6.
Refrain from using emoticons altogether.
7.
Use a recipient’s company logo to add to a
subject field.
8.
Do not abbreviate a word unless the shortened one
is very well known and accepted in formal contexts.
9.
Always use a positive tone. Good tone generates trust.
Even a short phrase used in a Subject field can convey a negative tone. An example
is, “Haven’t heard from you.”
10.
Do not use imperatives. One would be, “Call me now!”
11.
Do not use a Subject line to write a salutation such
as “My valued recruiter” or a similar phrase.
Subject fields are a key, if not the most critical, part ofemail. Almost
anything negative in the content can result in the message being discarded. Similarly,
but not always, even the most wildly enthusiastic content can serve to have the
correspondence opened. Nonetheless, the more conservative approaches are usually
the best ways to begin. There are suggestions within this book for less conventional
methods when the basic core methods are not successful. Utilize these properly,
and you will get more opened emails, interviews, and job offers!
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======================================================= https://www.youtube.com/watch?v=HTgYHHKs0Zw&__scoop_post=bcaa0440-2548-11e5-c1bd-90b11c3d2b20&__scoop_topic=2455618 ============================================== Special Bulletin - My just released book, You're Hired. Super Charge Your Email Skills in 60 Minutes! (And Get That Job...) is now on sales at Amazon.com================================================**Important note** - contact our company for very powerful solutions for IP management (IPv4 and IPv6, security, firewall and APT solutions: www.tabularosa.net In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” will be published soon follow by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at: www.amazon.com/author/paulbabicki If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio Additionally, I provide content for an online newsletter via paper.li. I have also established Netiquette discussion groups with Linkedin and Yahoo. I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. Further, I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and have been a contributor to numerous blogs and publications.
Lastly, I
am the founder and president of Tabula
Rosa Systems, a company that provides “best of breed” products for network,
security and system management and services. Tabula Rosa has a new blog and Twitter site which offers great IT
product information for virtually anyone.
==============================================
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