Monday, September 14, 2015

Netiquette IQ - Real Rules of Business Email Netiquette

The following is an excerpt from my book "You're Hired" . See the detail later in this blog or on Amazon. Many articles feature very basic Netiquette principles, but these rules are far more Advanced. I hope you will enjoy it (and the book!)

Core Rules of Business Email Netiquette

“Well begun is half done.”
 Most sets of Netiquette lists of dos and don’ts scattered on the Internet provide very basic information (we can think of it as Netiquette 101). While this can benefit kids and adolescents, job seekers require more depth and advanced information. Here is a set of rules that will, I trust, provide the type of information to gain an edge.

1.       Keep the subject line pertinent. Pique the reader’s interest in opening the email.
2.       Stay succinct. Do not assume your email will be given more than ten seconds’ review.
3.       Be clear. Check for bad grammar, format, and tone and weak, overused words.
4.       Be ethical and genuine. Your tone usually comes across clearly and can be a deciding factor in your connection and goals.
5.       Speak to the addressee. Do all you can to assure that you are not speaking under or over the business-language level of your recipient.
6.       Watch out for a knowledge gap. Don’t assume that recipients have the same knowledge about your product or service that you do. After you’ve captured their interest and reached the additional-information stage, try offering a step-by-step walk-through of whatever you’re marketing in order to help the reader understand what you are trying to say.
7.       Write business emails as letters, not as ads. In the B2B (business-to-business) world, a forthright communication written in letter format is much more effective than an email that appears like an ad.
8.       Assume that your email will be read by others. Do not be critical; be positive and praiseworthy. Include important information to assist others who may not be as knowledgeable about what you are offering, especially when it comes to costs. Keep in mind the varying levels of familiarity of all readers who may open your email.
9.       Have a complete signature block. It should include your name, title, company, phones, fax, email, and URL links. People should not be limited in how they can contact you for more information.
10.    Select good times to send your email. Do not send emails during late hours, weekends, holidays, or the prime business times of the recipient.
11.    Use the viewing pane as a potential for getting attention. It can make the crucial difference in having your email opened.
12.    Never try to use a shared demographic (e.g., nationality) as an advantage. More often than not, this will decrease respect for you. Human resources and hiring people are bound by law not to discriminate.

For a great email parody, view the following link:


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In addition to this blog, Netiquette IQ has a website with great assets which are being added to on a regular basis. I have authored the premiere book on Netiquette, “Netiquette IQ - A Comprehensive Guide to Improve, Enhance and Add Power to Your Email". My new book, “You’re Hired! Super Charge Your Email Skills in 60 Minutes. . . And Get That Job!” will be published soon follow by a trilogy of books on Netiquette for young people. You can view my profile, reviews of the book and content excerpts at:

 If you would like to listen to experts in all aspects of Netiquette and communication, try my radio show on BlogtalkRadio  Additionally, I provide content for an online newsletter via I have also established Netiquette discussion groups with Linkedin and Yahoo.  I am also a member of the International Business Etiquette and Protocol Group and Minding Manners among others. Further, I regularly consult for the Gerson Lehrman Group, a worldwide network of subject matter experts and have been a contributor to numerous blogs and publications. 

Lastly, I am the founder and president of Tabula Rosa Systems, a company that provides “best of breed” products for network, security and system management and services. Tabula Rosa has a new blog and Twitter site which offers great IT product information for virtually anyone.